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    Yasmine Winkler

    Yasmine Winkler is the Chief Executive Officer of the Central Region for UnitedHealthcareCommunity & State. As CEO of the Central Region, she oversees approximately 30 percent of community & State’s total business. UnitedHealthcare Community & State proudly serves more than six million Medicaid members in 25 states, plus Washington D.C. UnitedHealthcare is a division of UnitedHealth Group (NYSE: UNH) which is a diversified health and well-being company with a mission to help people live healthier lives and help make the health system work better for everyone.

    Prior to this role, Yasmine served as Chief Marketing, Product and Innovation Officer for Employer& Individual, UnitedHealthcare’s commercial business. She has extensive experience in accreditation, quality improvement, business process development, marketing, product development, and innovation. Under her leadership, UnitedHealthcare has launched various tools, products and pilots including myHealthcare Cost Estimator, myClaims Manager with Bill Pay, Health4Me (mobile app), and products such as Navigate, Charter and Compass.

    Yasmine’s experience across many disciplines and market segments in health insurance has given her a unique ability to develop and match health insurance business solutions to the needs of the marketplace. Before joining UnitedHealth Group, she held several positions with BlueCross/BlueShield of Illinois, Texas, New Mexico and Oklahoma (Health Care Service Corporation).

    Yasmine has served on the Illinois Governor’s Council on Accreditation that developed consumer driven health standards. She is an alumna of the Chicago-based Leadership Greater Chicago program, and serves on The Alumni Society’s Advisory Board, NAHN’s (National Association of Hispanic Nurses) Advisory Board and on PDMA’s OCI Committee. In 2016 she was named to the top 10 Líderes list by Hispanic Executive magazine. Yasmine was also named to Fortune’s 2017 50Most Powerful Latinas in corporate America list. This award recognizes the accomplishments of latinas with strong leadership, significant operating roles and entrepreneurs.

    She attended Northeastern Illinois University and received her B.A. degree in English and environmental Studies. She has a M.S. in Health Care Delivery Science from the Tuck School of business and the Geisel School of Medicine at Dartmouth College.

    Session

    Finding the Inspiration For Your Next Strategic Plan

    Great strategy is like great art – it connects with people. It makes them feel something that they hadn't felt before. If we view strategy in this way, we’ll find that it is most effectively created, not by attempting to reinvent basic foundational strategic theory, but rather, by learning how to apply that theory in new and inventive ways. In short, we must learn how to adopt a creative strategic thought process.

    Using his highly-regarded book, Creative Strategy Generation (McGraw-Hill) as a guide, creative strategist Bob Caporale will show you how to build a highly effective and innovative product strategy by applying a 7-step creative process to some of the tried-and-true strategic business tools that have been successfully used for years. Weaving together examples from music, art and business, this highly interactive and engaging presentation will inspire you to compose your next business strategy rather than simply develop it!


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