Carlos Barroso joined Campbell Soup Company as Senior Vice President, Global Research and Development and Quality (R&D) in July 2013. He is a member of the Campbell Leadership Team and oversees the Global R&D Leadership Team.
Carlos leads Campbell’s 500 R&D employees worldwide, focusing on accelerating innovation and new product development to both strengthen the company’s core businesses and expand into higher growth spaces, including new consumer segments, categories, and geographies. He has more than 20 years of global R&D expertise in food and consumer packaged goods. Formerly, Carlos was President of CJB and Associates, his own R&D consulting practice in Dallas, where he worked with Fortune 100 clients to help solve product and innovation challenges.
Before that, Carlos was Senior Vice President of R&D at PepsiCo, where he oversaw all R&D efforts for PepsiCo Foods, including Frito-Lay North America and Quaker Foods and Snacks, a $27 billion business with more than 800 R&D associates. He also previously worked in R&D at Procter & Gamble (P&G), where he held roles of increasing responsibility in the company’s paper and coffee divisions in the U.S., Italy and France.
Carlos earned his B.S. degree in chemical engineering from Georgia Institute of Technology, where he serves as Chair of the External Advisory Board for the School of Chemical and Biomolecular Engineering.
Keeping it Real at Campbell – How The Company Is Using Strategic Foresight To Define The Future Of Real Food
3 Key Learning Objectives:
- Campbell’s purpose, “Real food that matters for life’s moments:” Campbell is using moments of change and consumer insights to drive their purpose around real, quality food, ultimately driving innovation and increasing transparency among consumers. Campbell’s R&D department is navigating this sea of change with a customer-first mindset by applying greater scientific rigor and understanding to our early recipes, with the goal of reproducing them in the context of today’s consumer and today’s supply chain and distribution systems.
- Using Strategic Foresight To Define The Future Of Real Food: Campbell has identified four emerging growth platforms that will have the greatest impact on the company and lead to significant growth opportunities over next decade. They include My Moments, Future Commerce, Better.Me and Limitless Local.
- New Models of Innovation: Campbell is establishing well-informed perspectives on opportunities and disruptions driven by the intersection of real food, health and well-being and technology. These disruptive innovation tracks are called ‘new models of innovation.’ Examples include Acre, which was formed to make venture capital investments in innovative new companies in food; and a startup called Habit, poised to lead the personalized nutrition category.