Dr. Dave Oventhal has spent over twenty years in various product development and marketing positions. He has worked in multiple roles (product planner, product marketing manager, and product manager) and has led product management teams in various industries.
Strategic Agility - Building an Innovative Organizational Ecosystem
The global business environment is becoming increasingly volatile, turbulent and complex. Global competitive forces are strengthening as traditional businesses fall behind or disappear (e.g., Kodak, Blockbuster, Research in Motion, Nokia). Today’s leaders must adapt to and prepare for rapidly changing business environments and technological advances used by current and future competitors in traditional and new market segments. The need to reorient to new threats and challenges is the new normal.
It is in these new areas of the where leaders need to operate and excel. Leaders need to develop an innovative organization to create competitive advantages to continually grow the business. How do leaders ensure long-term growth and success? Through properly supported, developed, and continually innovative ecosystems. An innovative ecosystem is founded on three key areas: high cognitive abilities (training and skill development), effective strategic development, and a culture based on learning and trust.
Critical and creative thinking, problem solving, and decision making are key cognitive skills every employee needs. Ongoing training and practice ensures an organization of powerful thinkers. Employees cannot rely on ad-hoc cognitive skills. In addition, an effective strategy is critical for long-term success.
A clear strategic roadmap ensures the entire organization is focused and works in unison. Strategic, operational, and tactical plans must be aligned to ensure shared goals are achieved. Continuous experimentation and validation ensures ongoing confirmation<span> </span>of activities. Well planned and implemented strategies provide critical direction and focus for the organization; leading to market leadership. Strategy is a laser-like focus on objectives and the ability to find and exploit competitor weaknesses with tactical success. Business strategy developed from military strategy; combining both creates market winning differentiation. Tools and techniques based on proven business theorists and legendary military strategists result in innovation, differentiation, and market leadership.
A culture based on four key components is critical to drive success. Collective commitment ensures leaders work together for corporate success rather than personal wins or political motives. Strategic sensitivity ensures a thorough understanding of the entire market environment; supported through a robust knowledge management system. Resource fluidity moves resources to areas of opportunity. In addition, a process driven structure simplifies routine tasks to allow more time for high-value activities (e.g., customer visits, creative thinking, continuous improvement activities). The goal is an interconnected organization that is aligned and moving in the same direction, has a clear and deep understanding of the market, and quickly moves resources as needed.
An innovative organizational ecosystem is critical for success. The ability to continually surprise competitors and keep them off balance while wowing customers with new and exciting products and services ensures long-term success. Leaders need to stop outsourcing their basic business needs. They need to create a skilled and innovative organization for long-term success. An innovative ecosystem founded on empowered and highly skilled employees, clear and effective strategic development and execution, and a corporate culture based on trust, learning, and strategic agility, is critical within the increasingly turbulent and disruptive global business environment.
The current global business environment is extremely volatile, uncertain, complex, and ambiguous. Massive demographic, socio-economic, and technological changes are occurring at a rapid pace. These changes are affecting all industries both short and long-term. Corporate managers need to leverage effective business practices to ensure ongoing growth and success.
To develop insights into which organizational practices affect positive performance, we have developed the following survey. We are conducting this survey for an upcoming research paper to understand how various management practices within your organization may result in positive performance. The objective of the survey is to provide possible insights to management and product professionals to improve organizational performance.
Your responses will remain fully anonymous and confidential. We encourage you to provide your intuitive rating based on your candid point-of-view. Your rating should be a realistic appraisal of the extent that each survey question accurately reflects the current practices of your organization.
The survey should take approximately 5-10 minutes to complete. We greatly appreciate your time and feedback.
Thank you for participating in this research. If you have any questions, please contact me at firstname.lastname@example.org
Click on the link below to access this survey.