Dan Adams is the founder and President of The AIM Institute, and author of New Product Blueprinting: The Handbook for B2B Organic Growth. In over 35 years working within and with major B2B corporations, he has explored every aspect of product development, building New Product Blueprinting from the ground up. Dan also authors the monthly newsletter, B2B Organic Growth, the weekly blog, www.Awkward Realities.com, and numerous white papers and e-books at www.AIMwhitepapers.com.
He is a chemical engineer and holder of many patents and innovation awards, including a listing in the National Inventors Hall of Fame. An award-winning speaker, he has lectured at Wharton’s Executive MBA program and regularly trains in every region of the world, often logging 250,000 miles annually. He has trained thousands of B2B professionals—primarily from Fortune 500 companies—in the front-end of innovation and B2B product launch in hundreds of workshops.
B2B/B2C — Ignore the Differences at Your Own Peril
The presentation will follow the flow of the key learning objectives:
- Why B2B and B2B are different, and how to quantitatively characterize your market with the B2B Index.
- How B2B and B2B suppliers should take different approaches to understanding their customer needs.
- Evidence for how new B2B-optimized methods are being successfully deployed.
Users will be given the ability to self-administer the B2B Index during the talk… and given access to a free website for a more in-depth analysis if they choose.