Research Forum powered by PDMA
    Saturday, November 11 - Sunday, November 12
    View schedule here.
    Competitive Edge Conference powered by PDMA
    Monday, November 13 - Wednesday, November 15

    Competitive Edge Conference powered by PDMA

    Sunday, November 12
    7:30 am - 7:15 pm Registration
    9:00 am - 4:00 pm NPDP powered by PDMA
    Certification Renewal and Prep
    11:00 am - 4:00 pm Introduction to the Innovation Management Maturity Model and Standard
    G Staal, Nyenrode Business University
    1:00 pm - 2:30 pm
    Collaboration! powered by PDMA - Academic and Industry Partnerships for Results
    3:00 pm - 5:00 pm Product! Chapters - Chapter/National Strategy Meeting
    5:00 pm - 6:30 pm Competitive Edge Kickoff Reception powered by PDMA
    Monday, November 13
    7:30 am - 6:30 pm Registration
    7:30 am - 8:00 am Breakfast
    Sponsored by JPIM
    8:00 am - 8:30 am   Competitive Edge, powered by PDMA
    Welcome From the Chair
    8:30 am - 9:30 am Keynote: Change the Game by Playing Your Own: How to Build an Unbeatable Company
    Sarah Robb O'Hagan, Extreme Product Manager
    9:30 am - 10:00 am  Networking Break
    Conversation Circles
    9:30 am - 11:00 am  VIP Backstage Pass with Sarah Robb O'Hagan
    10:00 am - 11:00 am

    Breakout Sessions - Workshops

    Strategy & Discovery
    Leader Series: Harnessing Foresight to Drive Adoption of Your Big Ideas
    Yasmine Winkler, UnitedHealthcare

    Disruption & Innovation
    Your Customer's Journey: The Real Roadmap
    Kurt Williams,

    Commercialization & Execution
    5 Steps to Team Discovery - Creating Shared Market Insights to Guide Innovation
    Donald Ross, Innovare

    Performance and Sustainability
    Determining Product and Market Success Using Product Dashboards
    Steven Haines, Sequent Learning

    PDMA BoK in Action
    Application of Market Research to New Product Development
    Gerry Katz, Applied Marketing Science, Inc.

    11:00 am - 11:15 am  Networking Break
    11:15 am - 12:15 pm 

    Breakout Sessions

    Strategy & Discovery
    Leader Series: Strategic Agility: Building an Innovative Organizational Ecosystem
    Dave Oventhal, Kawasaki

    Disruption & Innovation
    Repeat: Your Customer's Journey: The Real Roadmap
    Kurt Williams,

    Commercialization & Execution
    Agile Stage-Gate in 9 Steps
    Colin Palombo, Innovation Framework Technologies

    Performance & Sustainability
    Be Rational - How a Product Portfolio Rationalization Exercise Can Improve Profitability
    JJ Rorie, Consultant

    PDMA BoK in Action
    From Wow to How: Taking B2B Service Innovations from Idea to Execution
    Raven Manocchio and Patrick McGowan, The Service Design Group

    12:15 pm - 1:30 pm  Lunch
    Keeping it Real at Campbell: How the Company Is Using Strategic Foresight to Define the Future of Real Food
    Carlos J. Barroso, Campbell Soup Company

    VIP Backstage Pass Lunch Discussion
    1:30 pm - 2:15 pm  General Session: Real People, Real Products, Real Growth
    Randy Rossi, Bally Design

    VIP Backstage Pass with Randy Rossi
    2:15 pm - 2:30 pm Break
    2:30 pm - 3:30 pm Outstanding Corporate Innovator: Best Practices From an Industry Leader
    3:45 pm - 4:45 pm Global Best Practices: OCI Indonesia
    4:45 pm - 5:00 pm Outstanding Corporate Innovator Award Presentation
    5:00 pm - 6:30 pm Competitive Edge, powered by PDMA
    Tuesday, November 14
    7:30 am - 6:00 pm Registration
    7:30 am - 8:30 am Breakfast sponsored by Visions

    VIP Pass Breakfast with OCI Winners
    8:30 am - 9:30 am General Session: Finding the Inspiration for Your Next Strategic Plan
    Bob Caporale, Sequent Learning
    9:30 am - 10:30 am
    VIP Backstage Pass with Bob Caporale
    9:30 am - 10:00 am  Networking Break
    Conversation Circles
    10:00 am - 10:30 pm 

    TED-Style Talks

    Strategy & Discovery
    Use Online Listening, Creative Consumer and Sensory Methodologies to Unpack the Concept of Luxury
    Bob Baron, Sensory Spectrum

    Disruption & Innovation
    Journalists Are PdMs Too: 4 Tips From Reporters and Editors to Raise Your Product Game
    Rob Colenso, Total Wine

    Commercialization & Execution
    Leading Change
    Grant Zemont, Rego Consulting

    Performance & Sustainability
    An Innovation Framework for Accelerating Organic Growth
    Maria Thompson, ITW

    PDMA BoK in Action
    Culture, Organization and Teams: How to Accelerate Your Product Capability - Lessons from Praxair
    John Spero, Praxair and Chad McAllister, Product Innovation Educators

    10:30 am - 10:45 am  Break
    10:45 am - 11:45 am

    Breakout Sessions

    Strategy & Discovery
    Managing Uncertainty: Using Monte Carlo Analysis in Decision-Making
    Robert Male, L-3 Communications, Utah Chapter President

    Disruption & Innovation
    Reliable New Product Execution: Your Competitive Edge
    Michael Dalton, Guided Innovation Group, LLC

    Commercialization & Execution
    Leader Series: Start With the Prize in Mind: Using Vision to Drive Alignment and Execution
    Todd Abraham, Mondelez, ret

    Performance & Sustainability
    Crushing The Walls Between Competencies To Build Superior Products
    Tommi Forsstrom, Shutterstock

    PDMA BoK in Action
    Tools and Metrics: Applying the Lean Canvas as a Minimum Viable Business Case
    Sudhi Gulur, Boeing and Chad McAllister, Product Innovation Educators

    11:45 pm - 1:00 pm Lunch Table Topics powered by PDMA

    VIP Pass Lunch with the Chair
    1:00 pm - 2:00 pm

    Breakout Sessions

    Strategy & Discovery
    Experiential Brand Language - The Missing Connection
    Steve Meister, Big Bang

    Disruption & Innovation
    Not Just for Software: New Methods for Accelerating Product Development with Agile
    Jeanne Bradford and John Carter, TCGen

    Commercialization & Execution
    Leader Series: The Global Implementation of Product Platforms
    Marc H Meyer, Northeastern University

    Performance & Sustainability
    Maximizing Your Current Product Portfolio
    Peter Duggan, Computershare

    PDMA BoK in Action
    Strategy: Using the Business Model Canvas
    Steve Jambor, Launch Agents

    2:00 pm - 2:30 pm  Networking Break
    2:30 pm - 3:30 pm

    Breakout Sessions

    Strategy & Discovery
    Hidden in Plain Sight - Uncovering Innovation Opportunities for Innovationin the Patent Landscape
    Chris Frank, UMN Law School

    Commercialization & Execution
    Leader Series: How Product Managers Are Set Up To Fail, And What You Can Do About It
    David Robertson, MIT and Wharton

    Performance & Sustainability
    Create the "Ah-Ha!" Moment: Data Visualization Design Principles
    Randy Krum, Author

    PDMA BoK in Action
    New Product Processes: Agile vs State-gate - Applying Principles from PDMA's Body of Knowledge to Workplace Challenges
    Steven Haines, Sequent Learning

    3:30 pm - 3:45 pm Break
    3:45 pm - 5:00 pm General Session: Innovation 2025 - Where to Play and How to Win
    Don Abraham, Kantar Futures
    5:00 pm - 5:30 pm Break
    5:30 pm - 7:30 pm Disruption in Action: Reception at mHub, Chicago's most exciting incubator

    VIP Backstage Pass Cocktails with Don Abraham at mHub
    Wednesday, November 15
    8:00 am - 12:00 pm Registration
    8:30 am - 9:00 am Breakfast
    Sponsored by NPDP, powered by PDMA
    9:00 am - 9:30 am 

    TED-Style Talks

    Stratey & Discovery
    Disruption by Design
    David Kachoui, Natech Plastics

    Disruption & Innovation
    Celebrating the Coke Bottle at 100 - Lessions in Differentiating Deliberately
    Joshua Louis Cohen, Esq., RatnerPrestia

    Commercialization & Execution
    Building Bridges: Avoiding Communication Gaps in Virtual Teams
    Teresa Jurgens-Kowal, NPDP Representative

    Performance & Sustainability
    Dragons Scale Naturally; Entrepreneurs Don't
    Rob Shelton, Miller Center

    PDMA BoK in Action
    Life Cycle Management: Applying Product Sustainability Criteria to New Product Development
    Susan Burek, Stanley Black & Decker

    9:30 am - 9:45 am  Break
    9:45 am - 10:45 am 

    Breakout Sessions

    Strategy & Discovery
    B2B vs. B2C - Ignore the Differences If You Want to Sub-optimize
    Dan Adams, The AIM Institute

    Disruption & Innovation
    Future Tense: Virtual, Augmented and Autonomous
    Charles Angell, Modern Edge

    Commercialization & Execution
    Market Validation in 5 Simple Steps – Reduce Time in Validation Through Effective Hypothesis Testing
    Bryan Elanko, National Oilwell Varco

    Performance & Sustainability
    Horizon Planning: A Proven Framework for Managing Your Product Portfolio for the Near and Long Term
    Dave Zasada, ACT

    PDMA BoK in Action
    Product Portfolio Management in Action - Practicing Decision Making
    Teresa Jurgens-Kowal, NPDP Representative

    10:45 am - 11:00 am Closing Remarks: Taking Competitive Edge With You

    Schedule subject to change. 

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