Schedule-At-A-Glance

    Research Forum powered by PDMA
    Saturday, November 11 - Sunday, November 12

    Competitive Edge Conference powered by PDMA
    Monday, November 13 - Wednesday, November 15

    Competitive Edge Conference powered by PDMA

    Sunday, November 12
    9:00 am - 4:00 pm NPDP powered by PDMA
    Certification Renewal and Prep
    11:00 am - 5:00 pm Introduction to the Innovation Management Maturity Model and Standard
    G Staal, Nyenrode Business University
    1:00 pm - 2:30 pm
    Collaboration! powered by PDMA - Academic and Industry Partnerships for Results
    4:00 pm - 5:00 pm Product! Chapters - Chapter Leadership Meeting
    5:00 pm - 6:30 pm Competitive Edge powered by PDMA All-Access Reception
    Monday, November 13
    7:30 am - 8:15 am Breakfast
    Sponsored by JPIM
    8:15 am - 8:30 am   Competitive Edge, powered by PDMA
    Welcome From the Chair
    8:30 am - 9:30 am Keynote: Change the Game by Playing Your Own: How to Build an Unbeatable Company
    Sarah Robb O'Hagan, Extreme Product Manager
    9:30 am - 10:00 am  Networking Break
    Conversation Circles
    9:30 am - 11:00 am  VIP Backstage Pass with Sarah Robb O'Hagan
    10:00 am - 11:00 am

    Breakout Sessions

    Discovery and Strategy
    Harnessing Foresight to Drive Adoption of Your Big Ideas
    Yasmine Winkler, UnitedHealthcare

    5 Steps to Team Discovery - Creating Shared Market Insights to Guide Innovation
    Donald Ross, Innovare

    Innovation and Disruption
    Your Customer's Journey: The Real Roadmap
    Kurt Williams, Salesforce.com

    Performance and Sustainability
    How to Determine Product and Market Success Using Product & Business Dashboards
    Steven Haines, Sequent Learning

    11:00 am - 11:15 am  Networking Break
    11:15 am - 12:15 pm  Breakout Sessions

    Discovery and Strategy
    Strategic Agility: Building an Innovative Organizational Ecosystem
    Dave Oventhal, Kawasaki

    Innovation and Disruption
    Stage & Gate Simulation
    Colin Palombo, Innovation Framework Technologies

    Performance and Sustainability
    Be Rational! How a Product Portfolio Rationalization Exercise Can Improve Profitability
    JJ Rorie, Envision Advisory
    12:15 pm - 1:15 pm  Lunch
    Keeping it Real at Campbell: How the Company Is Using Strategic Foresight to Define the Future of Real Food
    Carlos J. Barroso, Campbell Soup Company

    VIP Backstage Pass Lunch Discussion
    1:15 pm - 2:15 pm  General Session: Real People, Real Products, Real Growth
    Randy Rossi, Bally Design

    VIP Backstage Pass with Randy Rossi
    2:15 pm - 2:30 pm Break
    2:30 pm - 3:30 pm Outstanding Corporate Innovator: Best Practices From an Industry Leader
    3:30 pm - 4:30 pm Global Best Practices: OCI Indonesia
    4:30 pm - 4:45 pm OCI Award Presentation
    4:45 pm - 6:00 pm Competitive Edge, powered by PDMA
    Reception
    Tuesday, November 14
    7:30 am - 8:30 am Breakfast sponsored by PDMA Body of Knowledge

    VIP Pass Breakfast with OCI Winners
    8:30 am - 9:30 am General Session: Finding the Inspiration for Your Next Strategic Plan
    Bob Caporale, Sequent Learning
    9:30 am - 10:30 am
    VIP Backstage Pass with Bob Caporale
    9:30 am - 10:00 am  Networking Break
    Conversation Circles
    10:00 am - 10:30 pm 

    TED-Style Talks

    Innovation and Disruption
    Journalists Are PdMs Too: 4 Tips From Reporters and Editors to Raise Your Product Game
    Rob Colenso, Total Wine

    An Innovation Framework for Accelerating Organic Growth
    Maria Thompson, ITW

    Leveraging Online Listening, Creative Consumer and Sensory Methodologies to Unpack the Concept of Luxury
    Bob Baron, Sensory Spectrum

    10:30 am - 10:45 am  Break
    10:45 am - 12:00 pm

    Breakout Sessions

    Innovation and Disruption
    Crushing The Walls Between Competencies To Build Superior Products
    Tommi Forsstrom, ShutterstockStart With the Prize in Mind: Using Vision to Drive Alignment and Execution
    Todd Abraham, Mondelez, ret

    Product Commercialization and Execution
    Moving Forward in the Face of Uncertainty by Using Monte Carlo Analysis in Decision-Making
    Robert Male, L-3 Communications

    Making Reliable New Product Execution Your Competitive Edge
    Mike Dalton, Guided Innovation Group, LLC

    12:00 pm - 1:00 pm Lunch Table Topics powered by PDMA

    VIP Pass Lunch with the Chair
    1:00 pm - 2:00 pm

    Breakout Sessions

    Innovation and Disruption
    Not Just for Software: New Methods for Accelerating Product Development with Agile
    Jeanne Bradford and John Carter, TCGen

    Product Commercialization and Execution
    The Global Implementation of Product Platforms
    Marc H Meyer, Northeastern University

    Experiential Brand Language - The Missing Connection
    Steve Meister, Big Bang

    Performance and Sustainability
    Maximizing Your Current Product Portfolio
    Peter Duggan, Computershare

    2:00 pm - 2:30 pm  Networking Break
    2:30 pm - 3:30 pm

    Breakout Sessions

    Discovery and Strategy
    Hidden in Plain Sight - Uncovering Innovation Opportunities for Innovationin the Patent Landscape
    Chris Frank, UMN Law School

    Data Visualization Design Principles to Create the "Ah-Ha!" Moment
    Randy Krum, InfoNewt LLC

    Innovation and Disruption
    Products Become a Means to a Data Services End
    Mitch Beauont, Arthur D. Little

    How Product Managers Are Set Up To Fail, And What You Can Do About It
    David Robertson, MIT and Wharton

    Product Commercialization and Execution
    Reliable New Product Execution: Your Competitive Edge
    Mike Dalton, Guided Innovation Group LLC

    3:30 pm - 3:45 pm Break
    3:45 pm - 5:00 pm General Session: Innovation 2025 - Where to Play and How to Win
    Don Abraham, Kantar Futures
    5:00 pm - 5:30 pm Break
    5:40 pm - 7:30 pm Disruption in Action: Reception at mHub, Chicago's most exciting incubator

    VIP Backstage Pass Cocktails with Don Abraham
    Wednesday, November 15
    8:30 am - 9:00 am Breakfast
    Sponsored by NPDP
    9:00 am - 11:30 am Innovation Improv Workshop with Chicago's Second City
    9:00 am - 9:30 am 

    TED-Style Talks

    Discovery and Strategy
    Disruption by Design: Innovation by Integrating Quality into Product
    David Kachoui, Natech Plastics

    Innovation and Disruption
    Celebrating the Coke Bottle at 100 - Lessions in Differentiating Deliberately
    Joshua Louis Cohen, Esq., RatnerPrestia

    Dragons Scale Naturally; Entrepreneurs Don't
    Rob Shelton, Miller Center

    Product Commercialization and Execution
    Bridging Communication Gaps in Virtual Teams
    Teresa Jurgens-Kowal, PhD, NPDP, Global NP Solutions

    9:30 am - 9:45 am  Break
    9:45 am - 11:15 am 

    Breakout Sessions

    Discovery and Strategy
    B2B vs. B2C - Ignore the Differences If You Want to Sub-optimize
    Dan Adams, The AIM Institute

    Market Validation in 5 Simple Steps – Reduce Time in Validation Through Effective Hypothesis Testing
    Bryan Elanko, National Oilwell Varco

    Innovation and Disruption
    Future Tense: Virtual, Augmented and Autonomous
    Charles Angell, Modern Edge

    Performance and Sustainability
    Horizon Planning: A Proven Framework for Managing Your Product Portfolio for the Near and Long Term
    Dave Zasada, ACT

    11:15 am - 11:30 am Closing Remarks: Taking Competitive Edge With You

    Schedule subject to change. 


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