Schedule-At-A-Glance

    Research Forum powered by PDMA
    Saturday, November 11 - Sunday, November 12

    Competitive Edge Conference powered by PDMA
    Monday, November 13 - Wednesday, November 15

    Competitive Edge Conference powered by PDMA

    Sunday, November 12
    9:00 am - 4:00 pm NPDP powered by PDMA
    Certification Renewal and Prep
    11:00 am - 5:00 pm Introduction to the Innovation Management Maturity Model and Standard
    G Staal, Nyenrode Business University
    1:00 pm - 2:30 pm
    Collaboration! powered by PDMA - Academic and Industry Partnerships for Results
    4:00 pm - 5:00 pm Product! Chapters - Chapter Leadership Meeting
    5:00 pm - 6:30 pm Competitive Edge powered by PDMA All-Access Reception
    Monday, November 13
    7:30 am - 8:15 am Breakfast
    Sponsored by JPIM
    8:15 am - 8:30 am   Competitive Edge, powered by PDMA
    Welcome From the Chair
    8:30 am - 9:30 am Keynote: Change the Game by Playing Your Own: How to Build an Unbeatable Company
    Sarah Robb O'Hagan, Extreme Product Manager
    9:30 am - 10:00 am  Networking Break
    Conversation Circles
    9:30 am - 11:00 am  VIP Backstage Pass with Sarah Robb O'Hagan
    10:00 am - 11:00 am Breakout Sessions

    Strategy & Discovery
    Leader Series: Harnessing Foresight to Drive Adoption of Your Big Ideas
    Yasmine Winkler, UnitedHealthcare

    Disruption & Innovation
    Your Customer's Journey: The Real Roadmap
    Kurt Williams, Salesforce.com

    Commercialization & Execution
    5 Steps to Team Discovery - Creating Shared Market Insights to Guide Innovation
    Donald Ross, Innovare

    Performance & Sustainability
    Determining Product and Business Success Using Product Dashboards
    Steven Haines, Sequent Learning

    PDMA BoK in Action
    Stategy in Action: Applying Principles from PDMA's Body of Knowledge to Workplace Challenges
    11:00 am - 11:15 am  Break
    11:15 am - 12:15 pm  Breakout Sessions

    Strategy & Discovery
    Leader Series: Strategic Agility: Building an Innovative Organizational Ecosystem
    Dave Oventhal, Kawasaki

    Disruption & Innovation
    The Best of Both Worlds: Combining Innovation Strategies From Hardware and Software Development
    Emily Batt, Kayak


    Commercialization & Execution
    Stage Gate Simulation
    Colin Palombo, Innovation Framework Technologies

    Performance & Sustainability
    Be Rational - How a Product Portfolio Rationalization Exercise Can Improve Profitability
    JJ Rorie, Envision Advisory

    PDMA BoK in Action
    Portfolio Management in Action: Applying Principles from PDMA's Body of Knowledge to Workplace Challenges
    12:15 pm - 1:15 pm  Lunch
    Campbell Soup Keeps It Real: How the American Icon Stayed Relevant Re-strategizing Its Portfolio with Purpose
    Carlos Barroso

    VIP Backstage Pass Lunch Discussion
    1:15 pm - 2:15 pm  General Session: Real People, Real Products, Real Growth
    Randy Rossi, Bally Design

    VIP Backstage Pass with Randy Rossi
    2:15 pm - 2:30 pm Break
    2:30 pm - 3:30 pm Outstanding Corporate Innovator: Best Practices From an Industry Leader
    3:30 pm - 4:30 pm Global Best Practices: OCI Indonesia
    4:30 pm - 4:45 pm OCI Award Presentation
    4:45 pm - 6:00 pm Competitive Edge, powered by PDMA
    Reception
    Tuesday, November 14
    7:30 am - 8:30 am Breakfast sponsored by PDMA Body of Knowledge

    VIP Pass Breakfast with OCI Winners
    8:30 am - 9:30 am General Session: Finding the Inspiration for Your Next Strategic Plan
    Bob Caporale, Sequent Learning
    9:30 am - 10:30 am
    VIP Backstage Pass with Bob Caporale
    9:30 am - 10:00 am  Networking Break
    Conversation Circles
    10:00 am - 10:30 pm  TED-Style Talks

    Strategy & Discovery
    Use Online Listening, Creative Consumer, and Sensory Methodologies to Unpack the Concept of Luxury
    Bob Baron, Sensory Spectrum

    Disruption & Innovation
    Journalists are Product Development Managers Too!
    Rob Colenso, Total Wine

    Commercialization & Execution
    Leader Series: How Product Managers Are Set Up To Fail, And What You Can Do About It
    David Robertson, MIT and Wharton

    Performance & Sustainability
    From Customer Insights to Ideation to Implementation
    Maria Thompson, ITW


    PDMA BoK in Action
    Tools and Metrics in Action 1: Applying Principles from PDMA's Body of Knowledge to Workplace Challenges
    10:30 am - 10:45 am  Break
    10:45 am - 12:00 pm Breakout Sessions

    Strategy & Discovery
    Managing Uncertainty: Using Monte Carlo Analysis in Decision-Making
    Robert Male, L-3 Communications; President, PDMA Utah Chapter

    Commercialization & Execution
    Leader Series: Start With the Prize in Mind: Using Vision to Drive Alignment and Execution
    Todd Abraham, Mondelez, ret

    Performance & Sustainability
    Crushing The Walls Between Competencies to Build Superior Products
    Tommi Forsstrom, Shutterstock

    PDMA BoK in Action
    Organization, Culture and Teams in Action: Applying Principles from PDMA's Body of Knowledge to Workplace Challenges
    12:00 pm - 1:00 pm Lunch Table Topics powered by PDMA

    VIP Pass Lunch with the Chair
    1:00 pm - 2:00 pm Breakout Sessions

    Strategy & Discovery
    Creating Powerful Experiences and Lasting Connections: Experiential Brand Language
    Steve Meister, Big Bang

    Disruption & Innovation
    Not Just for Software - New Methods for Accelerating Product Development with Agile
    Jeanne Bradford and John Carter, TCGen

    Commercialization & Execution
    Leader Series: The Global Implementation of Product Platforms
    Marc Meyer, Northeastern University

    Performance & Sustainability
    Maximizing Your Current Product Portfolio
    Peter Duggan, Computershare

    PDMA BoK in Action
    Market Research in Action: Applying Principles from PDMA's Body of Knowledge to Workplace Challenges
    2:00 pm - 2:30 pm  Networking Break
    2:30 pm - 3:30 pm Breakout Sessions

    Strategy & Discovery
    Hidden in Plain Sight - Uncovering Innovation Opportunities in the Patent Landscape
    Chris Frank, UMN Law School

    Disruption & Innovation
    Leader Series: Exploding Your Value Model with Data-Enabled Services
    Mitch Beauont, AD Little

    Commercialization & Execution
    Reliable New Product Execution: Your Competitive Edge
    Mike Dalton, Guided Innovation Group LLC

    Performance & Sustainability
    Create the "Ah-Ha!" Moment: Data Visualization Design Principles
    Randy Krum, InfoNewt LLC

    PDMA BoK in Action
    New Product Processes: Agile vs Stage-gate: Applying Principles from PDMA's Body of Knowledge to Workplace Challenges
    Steven Haines, Sequent Learning
    3:30 pm - 3:45 pm Break
    3:45 pm - 5:00 pm General Session: Innovation 2025 - Where to Play and How to Win
    Don Abraham, Kantar Futures
    5:00 pm - 5:30 pm Break
    5:40 pm - 7:30 pm Disruption in Action: Reception at mHub, Chicago's most exciting incubator

    VIP Backstage Pass Cocktails with Don Abraham
    Wednesday, November 15
    8:30 am - 9:00 am Breakfast
    Sponsored by NPDP
    9:00 am - 11:30 am Innovation Improv Workshop with Chicago's Second City
    9:00 am - 9:30 am  TED-Style Talks

    Strategy & Discovery
    Disruption by Design
    David Kachoui, Natech Plastics

    Disruption & Innovation
    Celebrating the Coke Bottle at 100 - Lessions in Deliberate Differentiation
    Joshua Cohen, JSC Innovation

    Commercialization & Execution
    Building Bridges: Avoiding Communication Gaps in Virtual Teams
    Teresa Jurgens-Kowal, NPDP Representative

    Performance & Sustainability
    Dragons Scale Naturally; Entrepreneurs Don't
    Rob Shelton, Miller Center

    PDMA BoK in Action
    Tools and Metrics in Action 2: Applying Principles from PDMA's Body of Knowledge to Workplace Challenges
    9:30 am - 9:45 am  Break
    9:45 am - 11:15 am  Breakout Sessions

    Strategy & Discovery
    B2B/B2C - Ignore the Differences at Your Own Peril
    Dan Adams, The AIM Institute

    Disruption & Innovation
    Future Tense: Virtual, Augmented and Autonomous
    Charles Angel, Modern Edge

    Commercialization & Execution
    Market Validation in 3 Steps - Reduce Time in Market With Better Hypothesis Testing
    Bryan Elanko, National Oilwell Varco

    Performance & Sustainability
    Horizon Planning - Proven Framework for Managing Your Product Portfolio
    Dave Zasada, ACT

    PDMA BoK in Action
    Life Cycle Management in Action: Applying Principles from PDMA's Body of Knowledge to Workplace Challenges
    11:15 am - 11:30 am Closing Remarks: Taking Competitive Edge With You

    Schedule subject to change. 


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