Registration Add-Ons


    VIP Backstage Pass – $295*

    *Receive a FREE VIP pass for every 5 team members you bring. Limit 1 per company.

    Being a leader does offer its advantages. Personalize your Competitive Edge attendance with a VIP pass and experience the conference from a more intimate perspective. Fortify your strategic views during exclusive meetings with conference keynote, other select speakers and Outstanding Corporate Innovator award winners. Encircle yourself with executives that have achieved the same level of success. Bring questions of your most vexing issues and return to the office with proven solutions, renewed confidence, and your plan to make it happen.


    • Private Q&A group sessions with keynote and other select speakers
    • Copy of EXTREME YOU, autographed by author Sarah Robb O’Hagan
    • Copy of New PDMA Body of Knowledge 2.0 Guidebook
    • Reserved seating at sessions, breakfasts, lunch
    • Meet with OCI winners and past winners, in an exclusive setting
    • Pass to mHub Tour and Reception included
    • Private lounge to catch up on emails or phone calls
    • VIP lunch table to network directly with other VIP’s
    • VIP badge designation
    • Win Second City show tickets!
    • VIP Gift Bag – exclusive conference goodies
    • VIP concierge to help with on-site logistical needs






    PDMA Chicago Social Event @mHub – Disruption in Action – $15

    Tuesday, November 14
    5:30 p.m. – 7:30 p.m.

    Want a personal connection with Chicago’s innovation culture? There’s no better place to make it happen than at an event powered by PDMA Chicago. Meet the movers and shakers of Chicago’s product management and innovation scene. Form new professional friendships, share scrumptious food and drinks and engage in a spirited networking. mHub – Chicago’s newest technology incubator – will provide the scene with 63,000 sq-ft of space containing ten fabrication labs, inspiring a new generation of Chicago’s manufacturing leadership. To complete the inclusive experience, you’ll hear a thought-provoking TED-style talk on future of competitiveness.

    Motor coach departs hotel at 5:30 p.m. and returns at 8:30 p.m.


    • Reception with nibbles and refreshments
    • Inspirational TED-style innovation speaker
    • Introduction and tour to Chicago’s mHub incubator
    • Career accelerating networking in a high-energy environment




    Innovation Maturity Model Workshop powered by PDMA – $400*


    Sunday, November 12
    11:00 a.m. – 5:00 p.m.

    You’ve been doing product management longer than you care to remember. You’ve finally got the organization working the way you envisioned. But, now those process improvements are getting harder and harder to come by. Where do you put your energies? How can your organization achieve the next level of success?

    Evaluate your organization’s Innovation maturity and find out where to concentrate your improvement efforts. Compare your company to best-in-class organizations at several levels. Accelerate your innovation to best-in-class results. Master facilitator, Gert Staal, Total Innovation Management (TIM) Foundation will provide a collection of assessments, standards, frameworks, reference documents and guides that enable you to shift your innovation into overdrive. Learn more about IMM.


    • 6 hours of facilitated content and discussion
    • Printed IMM guide to take back with you to help overcome your business challenges
    • Collaboration and debate with other innovation management professionals
    • Competitive Edge Conference All-Access Pass Lunch


    Space is limited! ONLY 30 SEATS AVAILABLE

    *Subject to cancellation (with full refund) 6 – 8 weeks prior to event





    New Product Development Professional Certification Workshop – $465*


    Sunday November 12
    9:00 a.m. – 
    4:00 p.m.

    Be recognized. Stand out from the crowd. Offer evidence of your distinct skill set and knowledge across seven subject areas of the newly released PDMA Body of Knowledge 2.0. NPDP Certification is a career enhancing distinction for Product Managers and Product Team Members. This workshop, together with the comprehensive, all-inclusive PDMA Body of Knowledge Guidebook, has all you need to prepare for the NPDP certification exam. Already NPDP certified? Attend this workshop and automatically renew your NPDP Certification. 


    • 6 hours of facilitated content and discussion
    • Your own copy of the New! PDMA Body of Knowledge Guidebook
    • Collaboration and debate with other product development professionals
    • NPDP Certification RENEWAL for participants previously NPDP certified
    • Competitive Edge Conference All-Access Pass Lunch







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