Change the Game by Playing Your Own: How to Build an Unbeatable Company

    When Sarah Robb O’Hagan became the president of Gatorade, she inherited what the media called a “flaming mess.” Profits and market share were down, and the press was even worse. Instead of fighting the competition for existing market share, Sarah decided to change the game—to reframe the entire category in order to play to Gatorade’s specific strengths. Taking this approach she successfully turned around the core business and created new runways for growth through new product lines.

    With this talk, Sarah explains how the business environment has changed—with barriers to entry being lower than ever—and how businesses must adapt in order to play at the edge of their potential. She explains why changing the game means playing by your own rules, why it’s so important to lean into to your organization's unique history and capabilities, and how despite seeming counter-intuitive, ignoring the competition and conventional wisdom actually breeds success.

    So, what can you expect? Hear from Sarah about all the exciting highlights from her keynote. 

    About Sarah

    Sarah Robb O’Hagan is the CEO of fast-growing indoor cycling company Flywheel Sports. She formerly served as the president of luxury health club Equinox, the global president of Gatorade, a GM and marketing director at Nike, and the marketing director of the Virgin Entertainment Group. Sarah personally oversaw the development of several breakthrough innovation efforts throughout her career, including the Virgin Atlantic Airways-Austin Powers movie collaboration, the roll-out of Nike Plus technology developed alongside Apple, the transformation of Gatorade with the highly-successful G Series line, and Equinox’s revolutionary shift to a digital-first fitness business. Robb O’Hagan has been named twice to Forbes magazine’s list of the “Most Powerful Women in Sports,” named a “Woman to Watch” by Ad Age magazine, dubbed one of the “Most Creative People in Business” by Fast Company, and named to “40 Under 40” lists by Sports Business Journal, Crain’s Chicago Business, and Sports Goods Business.

    Watch: Extreme Moves: Playing Your Specialist Game

    Listen to Sarah discuss the concept of playing your specialist game as a way to maximize your potential.

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