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    Participate in the Product Development and Management Association's collaborative and interactive education sessions to get the most benefit and maximize your return on the Competitive Edge Conference program. 

    You will get new information delivered in engaging and interesting ways. You will learn through shared experiences, real-life examples, talking to those who’ve done it, and having access to key methods based on solutions that work.

    Learn how to transform your ideas from concept to successful products.

    This is our most robust schedule ever. The 2017 PDMA Competitive Edge Conference schedule allows you to attend sessions in one track, or mix and match to tracks meet your specific needs.

    Educational programming will be updated regularly to reflect the latest information.

     

    Education Tracks



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    TRACK 1: Strategy and Discovery

    Hear from experts regarding activities and methods to secure market insights. Learn to develop NPD strategy that best aligns with company strategy and success. Experts will share stories, examples, and tools that contribute to better market understanding and strategies. 

    Topics may include:

    • NPD strategy as extension of company strategy
    • Anticipating, evaluating and adapting strategy to disruption
    • Assessing and building an innovation ecosystem
    • R&D: future forecasting, market research


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    TRACK 2: Disruption and Innovation

    Experts discuss the activities and methods that are used to uncover or derive innovative ways of solving customer problems. This also includes stories and examples used to create, develop, and deploy strategies that connect with customers, deliver value to your company, and create competitive advantage.

    Topics may include:

    • Generating customer insights that signal disruptive opportunity
    • Innovation methodologies that harness disruption (includes open innovation, design-thinking, agile/lean)
    • Innovation beyond the product: business model, financial, digital/technology, operational innovation
    • Shifting structures to drive innovation: incubators, corporate labs, outsourcing innovation, and other approaches
    • Validation


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    TRACK 3: Product Commercialization and Execution

    Experts will discuss activities and share stories built around developing and/or launching great products and brands. Learn how to get products to the market, and deliver on your value proposition – at scale.

    Topics may include: 

    • Building convincing business case and forecast
    • Building to customer requirements – today and next-generation
    • Evolving the product mix to stay ahead of disruption
    • Supply chain and partnerships
    • Market development/Go to Market
    • Operations


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    TRACK 4: Performance and Sustainability

    Learn to apply novel and meaningful ways of measuring NPD success and how they have used these measurement processes and tools to lay a platform for continuous improvement. 

    Topics may include:

    • Re-strategizing across a portfolio
    • Optimizing and improving processes, products, and organizations for products currently in market
    • Performance measurement to drive decisions
    • Discontinuation/exit


    TRACK 5: Applying NPDP Principles, Powered by PDMA BoK to drive greater results

    The NPDP track contains engaging, interactive sessions that focus on how to apply NPDP principles to real business scenarios to power product development and innovation productivity. This track is great for individuals or product teams. Follow the full track and cover the application of all seven key areas of the PDMA body of knowledge, or attend the particular session that best addresses your needs and interests. Mix and match a NPDP area with other conference track workshops or breakouts that cover that topic from a different orientation.

    Take any or all of these seven sessions to learn how applying NPDP principles will result in better outcomes for you and your product team.

    • Applying NPDP Strategy
    • Applying NPDP Portfolio Management
    • Applying NPDP New Products Process
    • Applying NPDP Organizations, Teams and Culture
    • Applying NPDP Tools and Metrics
    • Applying NPDP Market Research
    • Applying NPDP Lifecycle Management

    The NPDP track contains engaging, interactive sessions that focus on how to apply NPDP principles to real business scenarios to power product development and innovation productivity.  This track is great for individuals or product teams.  Follow the full track and cover the application of all seven key areas of the PDMA body of knowledge, or attend the particular session that best addresses your needs and interests.  Mix and match a NPDP area with other conference track workshops or breakouts that cover that topic from a different orientation.  

    Take any or all of these seven sessions to learn how applying NPDP principles will result in better outcomes for you and your product team.

    1.      Applying NPDP Strategy

    2.      Applying NPDP Portfolio Management

    3.      Applying NPDP New Products Process

    4.      Applying NPDP Organizations, Teams and Culture

    5.      Applying NPDP Tools and Metrics

    6.      Applying NPDP Market Research

    7.      Applying NPDP Lifecycle Management


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