Schedule-At-A-Glance

    Research Forum 
    Saturday, October 15 - Sunday, October 16
    Click here to view the schedule. 
    Annual Conference
    Sunday, October 16 - Wednesday, October 19
    Click here to view the schedule. 

    Annual Conference


    Sunday, October 16
     
    12:00 pm - 12:30 pm Lunch
    12:30 pm - 1:30 pm  Bridge Session between Research Forum and PDMA Annual Conference

    Innovation in Data-Rich Environments: For Both Academics and Practitioners

    • Cognitive Computing Drives Innovation and Scales Expertise, By Rashida Hodge (IBM Watson Client Delivery)
    • Towards Using Structured and Unstructured Data to Predict Innovation Success, By Neeraj Bharadwaj
    2:00 pm - 4:00 pm Innovation Tours
    5:30 pm - 6:15 pm Keynote: Doug Shipman
    Founder and Former Chief Executive Officer, National Center for Civil and Human Rights
    Chief Executive Officer
    , BrightHouse 
    6:15 pm - 7:15 pm Annual Conference Opening Reception
    For more information on the PDMA Research Forum and schedule of events, click here.

    Monday, October 17

    7:30 am - 5:00 pm Registration Open
    7:30 am - 8:30 am Breakfast and Learn: Pragmatic Marketing Panel - How to Validate Your Product Concept
     

    Panelists:

    Jay Coomes, Vice President Product & Strategy, Financial and Risk Management Solutions, Fiserv
    Mark Van Laeke, President, CI Radar
    Brian Leonard, Vice President, Digital Product Management, SunTrust
    Jennifer Warawa, Executive Vice President, Product Marketing, Sage

    8:30 am - 8:45 am PDMA Welcome and Introductions
    8:45 am - 9:45 am Keynote: Terry Jones
    Founder and Former CEO of Travelocity & Former Chairman of Kayak.com
    9:45 am - 10:00 am Networking Break
    10:00 am - 10:40 am Keynote: Soon Yu
    Former Global Vice President, Innovation, VFC 
    10:40 am - 11:00 am Refreshment Break
    11:00 am - 11:45 pm Breakout Sessions
    11:45 pm - 12:45 pm Lunch
    12:45 pm - 1:30 pm Breakout Sessions
    1:30 pm - 1:45 pm Networking Break
    1:45 pm - 2:30 pm Breakout Sessions
    2:30 pm - 2:45 pm Refreshment Break
    2:45 pm - 3:15 pm

    Keynote: Michael E. Docherty
    Author, Collective Disruption: How Corporations and Startups Can Co-Create Transformative New Business
    Chief Executive Officer
    , Venture2, Inc. 

    3:15 pm - 4:00 pm OCI Indonesia Presentations
    4:00 pm - 4:15 pm Networking Break
    4:15 pm - 5:00 pm

    Innovation Center Panel Discussion

    5:00 pm - 8:00 pm  Acuity Brands Integrated Solutions Factory Tour

    The Integrated Solutions Factory displays the latest in Open Office design theory, with spaces tailored to promote efficient cross-collaboration, innovative research and design spaces, and the latest in employee quality of work features.

    PDMA has set up an exclusive tour at this location at no cost to attendees. Pre-registration is required. Add this complimentary tour to your registration today!

    Tuesday, October 18
     
    7:30 am - 6:00 pm Registration Open
    7:30 am - 8:30 am Networking Breakfast
    8:30 am - 8:45 am PDMA Introduction
    8:45 am - 9:45 am Keynote: Dr. Erin O'Driscoll
    Vice President of New Business Development, Dow Chemical
    9:45 am - 10:45 OCI Executive Panel Discussion: Sustaining Innovation Success AND Disrupting the Future
    10:45 am - 11:00 am Refreshment Break
    11:00 am - 11:45 pm Breakout Sessions
    11:45 pm - 12:45 pm Lunch
    12:45 pm - 1:30 pm Breakout Sessions
    1:30 pm - 1:45 pm Networking Break
    1:45 pm - 2:30 pm Breakout Sessions
    2:30 pm - 2:45 pm Refreshment Break
    2:45 pm - 3:30 pm Keynote: Bryan Semkuley
    Vice President, Global Innovation, Kimberly-Clark Professional
    3:30 pm - 3:45 pm Networking Break
    3:45 pm - 4:15 pm  2016 OCI Special Commendation Presentation: Junlebao Diary Company
    Hong Zhu, Vice President, R&D, Junlebao Dairy Company
    4:15 pm - 5:00 pm

    2016 OCI Award Winner Presentation: Xerox Services Division
    Dr. Meera Sampath, Vice President, Innovation & Business Transformation, Xerox Services
    Dr. Stephen Hoover, Chief Executive Officer, PARC, A Xerox Company

    5:00 pm - 5:30 pm  Networking Break
    5:30 pm - 8:00 pm Annual Conference Celebration Dinner and OCI Award Presentation

    Wednesday, October 19
     
    8:00 am - 12:00 pm Registration Open
    8:00 am - 8:30 am Networking Breakfast
    8:30 am - 9:10 am Keynote: Hania Jarrah Poole
    Vice President Business Operations, NCAA Digital, Turner Sports
    9:10 am - 9:50 am Keynote: Alan Amling
    Vice President, UPS Supply Chain Solutions, UPS 
    9:50 am - 10:00 am Refreshment Break
    10:00 am - 10:40 am Keynote: Alex Hodges
    Vice President and General Manager, Surgical & Infection Prevention, Halyard Health 
    10:40 am - 11:20 am Keynote: Raleigh Gresham
    Director, Global Business Traveler Insights and Experience, InterContinental Hotels Group 
    11:20 am - 11:45 am  Closing Remarks and the 2017 PDMA Annual Conference

    Research Forum


    Saturday, October 15
     
    8:00 am - 7:00 pm Registration Open
    8:00 am - 8:45 am
    Networking Breakfast
    8:45 am - 9:00 am Welcome Remarks by Research Forum Co-Chairs 
    Anna Cui, Ruby Lee and Neeraj Bharadwaj
    9:00 am - 10:00 am Keynote Presentation: Low Cost Innovation in and for the Interconnected World
    Sebastian Gurtner, Jelena Spanjol, and Rajan Varadarajan 
    10:00 am - 10:30 am Networking Break
    10:30 am - 12:00 pm  Breakout Sessions

    A1: Innovation Strategy: Learning and Culture

    • Discovering the Role of Learning Inertia in the Firm's New Product Development Process, By Yinghong Susan Wei
    • Organizational Learning in Differentiated Structures: The Characteristics of Radical Innovation Hubs, By Josue Reynoso, Gina Colarelli O'Connor, Byungchul Choi, Judy Ma and T. Ravichandran
    • Strategic Orientation and New Product Performance: An Expanded View, By Anja Schulze and Janell Townsend

    A2: Customer Response and New Product Adoption

    • The Evaluation of Smart Technologies: A Typology of Delivering Value in UK Food Retailing, By Amir Homayounfard, Paul Trott and Christopher Simms
    • Would You Like to Update Now? Dimensionality and Consumer Perceptions of Upgrade Innovation, By Yazhen Xiao and Jelena Spanjol
    • Impact of Pattern of Incremental New Product Improvements on Customer Response, By K. Sivakumar and Cong Feng
    12:00 pm - 1:30 pm Networking Lunch
    1:30 pm - 3:00 pm Breakout Sessions
     

    B1: 2015 PDMA Dissertation Proposal Competition Session

    • Measuring the Positive Halo and Negative Cannibalization Effects of New Product Introductions in High-Tech Markets, By BJ Allen (Advisor: Suman Basuroy), University of Texas San Antonio
    • The Journey and the Reward: A Longitudinal Study of Value Generation during Self-Designing, By Franziska Metz (Advisors: Nikolaus Franke & Page Moreau), Vienna University of Economics and Business
    • Exploring Crowd Evaluations of Crowdsourced Ideas, By Tom Grad (Advisor: Christopher Lettl), Vienna University of Economics and Business

    B2: Innovation Strategy: Teams, Organizations and Performance

    • Towards Development of an Innovation Measurement Model: A Comparative Analysis Approach, By Anahita Baregheh
    • Crisis Management in New Product Development: A Tale of Two Stories, By Yassir Samra, Haisu Zhang, Gary S. Lynn and Richard R. Reilly
    • Innovation Teams’ Performance Despite (or Because of) Team Stressors, By Stefan Razinskas, Matthias Weiss and Martin Hoegl
    3:00 pm - 3:30 pm  Networking Break
    3:30 pm - 5:00 pm  Breakout Sessions
     

    C1: Design and Creativity

    • Design Innovativeness: Concept And Effect on Performance, By Svetlana Khimina and Gaia Rubera
    • Gender Based Design of New Products: What Matters More Biological Gender or Gender Identity?, By Kristina Haberstroh, Ulrich Orth and Minu Kumar
    • Design vs. Creativity: An Examination of Team Influences and New Product Outcomes, By Subin Im, Charles Noble and Annette Tower
    • Examining the Role of Cultural Diversity in New Product Development Creativity: Does Geographical Dispersion Matter?, By Felix Flores and Gary Frankwick

    C2: NPD Process and Success

    • How VOC Maturity Relates to Innovation Success, By Abbie Griffin and John Mitchell
    • The Fuzzy Front End: How Intelligence-Driven Innovation (IdI) Approaches Accelerate New Product Development (NPD) Success, By Craig Fleisher and David Blenkhorn
    • New Product Development (NPD) Tools: Mediation Effects of Internal Coordination Capability (ICC) and External Collaboration Capability (ECC) on Performance, By Debasish Mallick
    • Customer Orientation and Proactive Research Tools: A User-centered Approach to Service Innovation, By Gary Schirr and Albert Page
    5:30 pm - 7:00 pm  Reception, Poster Session and Awards Ceremony
     

    Poster Presentations

    • Reaching the Outliers: Breaking Barriers to Increase Entrepreneurship and Innovation Collaboration, By Charles Freeman and Eric Hill
    • A Comparative Study of Post–Purchase Evaluation of User-Designed and Company-Designed Products: An Exploratory Study, By Lagnajita Chatterjee and Jelena Spanjol
    • Internet of Things Rapid Product Prototyping, By Hai Ho
    • Crowdfunding as a Prediction Market for New Products, By Mohammad Hossein Tajvarpour and Ashish Pujari

    Sunday, October 16
     
    7:30 am - 7:15 pm Registration Open
    7:30 am - 8:30 am Networking Breakfast
    8:30 am - 10:00 am Breakout Sessions
     

    D1: Meet the Editors

    • Gloria Barczak, Editor-in-Chief, Journal of Product Innovation Management
    • K. Sivakumar, Associate Editor, Journal of Business Research
    • Mark Peterson, Editor, Journal of Macromarketing

    D2: Open Innovation

    • Monitoring in the IOT Age: Revamping Suppliers' Contracts in Multi-component Systems Industries, By Saeed Shekari and Sourav Ray
    • An Examination of Innovation Idea Decision Making in Large Organizations, By Troy Montgomery
    • Crowdfunding Innovation: It's Not about the Money, By Michael Stanko and David Henard
    10:00 am - 10:30 am Networking Break
    10:30 am - 12:00 pm Breakout Sessions

    E1: Innovation and the Sharing Economy

    • Innovating Omni-channel Distribution with Crowdsourced Logistics, By John Bell and Vince Castillo
    • An Intrinsic Motivation Perspective of Crowdfunding, By Haisu Zhang and Weizhi Chen
    • Branding in the Sharing Economy, by Tim J. Halloran, President of Brand Illumination and Author of "Romancing the Brand" 

    E2: Innovation in International Markets

    • Product's Characteristics as Drivers of Trickle-Down and Reverse Innovation: Evidence from the Food Industry, By Verdiana Giannetti and Gaia Rubera
    • How to Reduce Cycle Time for Radical, More Innovative, and Incremental Innovation: A Cross-Cultural Study Between the West and the East, By Hyunjung Lee and Stephen Markham
    • R&D Strategy and Task Dispersion in Global Corporate Networks, By Christer Karlsson
    12:00 pm - 12:30 pm Networking Lunch
    12:30 pm - 1:30 pm Bridge Session between Research Forum and PDMA Annual Conference

    Innovation in Data-Rich Environments: For Both Academics and Practitioners

    • Cognitive Computing Drives Innovation and Scales Expertise, By Lakisha Hall (IBM Watson Technical Delivery)
    • Towards Using Structured and Unstructured Data to Predict Innovation Success, By Neeraj Bharadwaj
    2:00 pm - 4:00 pm Innovation Tours
    5:30 pm - 6:30 pm KeynoteDoug Shipman
    Founder and Former Chief Executive Officer, National Center for Civil and Human Rights
    Chief Executive Officer
    , BrightHouse 
    6:30 pm - 7:15 pm       Annual Conference Opening Reception

    Schedule subject to change.


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